Pasta Amore Tabletop Sign and Menu

CREATIVE BRIEF
Pasta Amore, an Italian Restaurant in Manchester, New Hampshire, has decided to rebrand their marketing materials beginning with a new menu, tabletop sign, and brochure.

DESIGN REASONING
Fresh ingredients frame the pieces to express the restaurant’s value message that only the best ingredients are used. The images of appetizing Italian dishes intended to make your mouth water emphasize a cohesive brand identity between the collateral pieces. The imagery reflects the brand’s mission “to provide a warm atmosphere for your family where we can share the traditional cuisines of Italy.”

ELEMENTS AND PRINCIPLES OF DESIGN
The hierarchy was key to the project as it directed the audience’s eyes to view the contents in order of importance. The Pasta Amore logo is at the top of the hierarchy because the restaurant’s logo is at the heart of the brand.