Advertising.
Amethyst Bay Magazine Ad and Web Banner
CREATIVE BRIEF
Amethyst Bay, a spa resort in the U.S. Vergin Islands, commissioned a project to create a magazine ad and web banner with a compelling call to action.
DESIGN REASONING
The background photo was taken on a beach in Hawaii. A long exposure was used to capture the image at night. This created a dreamy look which was vital to set the mood for the target audience—couples wanting a romantic getaway.
ELEMENTS AND PRINCIPLES OF DESIGN
Color was essential for these low-key ads. Its hierarchy with the headline in a script font was used to give it a romantic feel. Your eyes go straight to the headline after taking in the beauty of the background. Then it flows down the page, leading the viewer to read the offer in the body of the text, enticing them to answer that call to action.
Town Restaurant Web Design
CREATIVE BRIEF
Town Restaurant provided a style guide and logo to build a new website for their Chinese restaurant. The said guide introduced its business, its mission, and branding elements.
DESIGN REASONING
This website design was created using HTML coding and CSS styling with Adobe Visual Studio Code to fill the page with a background image and for the navigation bar and grid on the menu page.
ELEMENTS AND PRINCIPLES OF DESIGN
The background image on the homepage was turned black & white, and a black overlay with a low opacity was placed on the layer above it. This changed the value of the image, turning it to darker grayscale colors. As a result, the image’s tone contrasts highly with the web design's red elements. The high contrast naturally draws your eye to the website's red logo, navigation, and headline.